About Us

White Water Agency, established in 2010, is a South Florida based public relations, social media and integrated marketing firm. We are a full-service, boutique agency specializing in modernizing PR, social media and integrated marketing initiatives for today’s leading entertainment, hospitality, beauty, fashion, and retail industries. We specialize in a combination of both new media and traditional PR for our clients while collaborating to brand and market our clients into overall success. As a hybrid agency, White Water understands the value of emerging media as well as

traditional print and broadcast coverage and educates clients on the importance of their social media presence as well as their internet marketing needs. It is this innovative approach that allows White Water to help brands break through the clutter and into named successes. Our clients look to us for results, and we deliver!

The name White Water comes from the Anglo-Saxon hwit (white) and ey (water), which is based on the name of Whitney, the founder and president of the White Water Agency.

President & Founder
if you can dream it, you can do it

Whitney Woznick is an accomplished public relations professional and successful entrepreneur. In 2010, she started public relations agency, W2 Public Relations, (W2PR), now White Water Agency.  A recognized and respected expert in the PR world, Whitney has been instrumental in launching and publicizing some of South Florida’s best salons, spas, restaurants and high profile events.  Whitney’s strengths lie in building solid client relationships, creative campaigns, social media management and strategies that score top media placement.

A graduate from the University at Buffalo with a Bachelors in Management and Marketing, Whitney launched her PR career in Miami, FL where she was an entertainment publicist representing the likes of Universal Pictures and 20th Century Fox. Managing many red carpet premiers and high clientele events, Whitney knows how to get the job done with her detail oriented and organized approach.

Account Executive
just do it

Nicole Zaccagnini is a PR professional who specializes in social media, crisis management and event coordinating. She is a graduate from Florida Gulf Coast University with a Bachelors of Art in Communication, with a concentration in Public Relations and a minor in Marketing.

She was previously an intern with the Tampa Bay Rays organization and took part in planning events and promotions. During her undergraduate experience, Nicole planned various events and workshops for her affiliated organizations as well as being held accountable for their social media platforms.

Nicole enjoys working out and cooking as well as dogs of all fluff-to-pup ratios. A Pittsburgh, PA native, she also enjoys watching her teams dominate the leagues!

Events Director
be the change you wish to see in the world

Candace Maser is a Marketing and Events professional who specializes in client management, marketing and event coordinating. She is a graduate from University of Florida with a Bachelors of Science in Marketing.

Candace is a native Floridian born in Boynton Beach, but went to high school in Orlando.  She has always loved South Florida and has been calling it home now since 2006.  She has been a marketing and events professional for over 10 years. Has even helped planned international trade shows for companies at the biggest jewelry and watch convention in the world, Baselworld.  Her passion though is in the hospitality world and that has been her focus now with marketing and event coordinating.

Her other passion is music and you can find her at many of the South Florida concert venues in her spare time.  She loves doggies and kitties and hopes to own a Frenchie one day!


Marketing Intern

Krystal Melendez is a senior at Florida Atlantic University where she is studying Business Marketing. She became excited about marketing while working at a local restaurant where she worked side-by-side with event planners, social media gurus, and an enthusiastic promotions team. She is eager to learn the fundamentals of marketing and public relations and gain valuable experience.

Krystal is a West Palm Beach local. She loves the beach and all things outdoors. She is a fitness enthusiast and has a passion for dance and the arts.

Our success factors include:

  • Unrivaled capability
  • A team with 15+ years’ experience
  • Social media divas
  • Integrated in-house capabilities
  • Emoji crazed
  • International publicity coverage
  • Fitness mavins
  • Detailed Event Planners

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