About Us

White Water Agency, established in 2010, is a South Florida based public relations, social media and integrated marketing firm. We are a full-service, boutique agency specializing in modernizing PR, social media and integrated marketing initiatives for today’s leading entertainment, hospitality, beauty, fashion, and retail industries. We specialize in a combination of both new media and traditional PR for our clients while collaborating to brand and market our clients into overall success. As a hybrid agency, White Water understands the value of emerging media as well as

traditional print and broadcast coverage and educates clients on the importance of their social media presence as well as their internet marketing needs. It is this innovative approach that allows White Water to help brands break through the clutter and into named successes. Our clients look to us for results, and we deliver!

The name White Water comes from the Anglo-Saxon hwit (white) and ey (water), which is based on the name of Whitney, the founder and president of the White Water Agency.

President & Founder
if you can dream it, you can do it

Whitney Moerings is an accomplished public relations professional and successful entrepreneur. In 2010, she started public relations agency, W2 Public Relations, (W2PR), now White Water Agency.  A recognized and respected expert in the PR world, Whitney has been instrumental in launching and publicizing some of South Florida’s best salons, spas, restaurants and high profile events.  Whitney’s strengths lie in building solid client relationships, creative campaigns, social media management and strategies that score top media placement.

A graduate from the University at Buffalo with a Bachelors in Management and Marketing, Whitney launched her PR career in Miami, FL where she was an entertainment publicist representing the likes of Universal Pictures and 20th Century Fox. Managing many red carpet premiers and high clientele events, Whitney knows how to get the job done with her detail oriented and organized approach.


Team Leader
Time Management
People Skills
Account Executive
just do it

Nicole Zaccagnini is a PR professional who specializes in social media, crisis management and event coordinating. She is a graduate from Florida Gulf Coast University with a Bachelors of Art in Communication, with a concentration in Public Relations and a minor in Marketing.

She was previously an intern with the Tampa Bay Rays organization and took part in planning events and promotions. During her undergraduate experience, Nicole planned various events and workshops for her affiliated organizations as well as being held accountable for their social media platforms.

Nicole enjoys working out and cooking as well as dogs of all fluff-to-pup ratios. A Pittsburgh, PA native, she also enjoys watching her teams dominate the leagues!


Crisis Management
Event Planning
Strategic Thinking

Our success factors include:

  • Unrivaled capability
  • A team with 15+ years’ experience
  • Social media divas
  • Integrated in-house capabilities
  • Emoji crazed
  • International publicity coverage
  • Fitness mavins

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