Social media has gone from a fad that was only used by the kids and college students to a platform where people all over the world of every age use on a day-to-day basis. Why miss out on one of the biggest and (usually) free ways of reaching millions of people about your business? Still not convinced that social media is crucial for businesses? The White Water Agency girls have 10 reasons to tell you otherwise.
Social Media is no longer optional for businesses.
- Gain Customer Insights
There are hundreds of millions of Tweets, billions of “Likes” on Facebook, and over 90 million photos and videos uploaded to Instagram every day. This type of user interaction allows you to see who your customer is and what they like, who they are, and how they feel about your brand and product.
These constant updates allow your business to stay relevant amongst the hottest online trends and lets you have a constant update of status and reports.
2. Increase Brand Awareness
Being online allows customers to find you and connect with you. Think about your favorite brand/company/musician/etc, if you’ve connected with them on social media, you’re constantly being updated about what they’re doing and the latest news. Engaging with these customers regularly can really make a difference when it comes to customer retention and brand loyalty. Check out the stats here.
3. Targeted Ads with Real-time Results
Facebooks ads are one of the best ways to reach your target audience. You can promote the location of your business, gain awareness of it, or even just find users based on location, demographics, hobbies, and connections. This has taken the old-school print media and expensive TV advertising and allowed you the opportunity to target exactly who you want and to have a constant update of its results. Ads are cost per click, so what you’re willing to put in is what you’ll get back in return.
4. Generate Higher Leads
Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. In the State of Social Selling in 2015, nearly 75 percent of companies that engaged in selling on social media reported an increase in sales in 12 months.
5. Rich and Quick Customer Service
Your customers expect you to be on social media and when they have a problem, they’re more likely to jump onto Twitter or Facebook with their questions or concerns than they are your website/calling your customer service line. Social media allows you to address your consumers concerns with the click of a few buttons or to move to the next step by directing them where an answer can be found.
Social media accounts also allow you to interact with your customers when they have good things to say. You’ll see their testimonials and content they share about your brand or product the second they post it. Now THAT is what we call rich and quick customer service.
6. Increase SEO and Website Traffic
Facebook, Google+, and Twitter all help play a major role in terms of your search engine optimization in terms of key words. The better your SEO is, the better chance you’ll come up first when people are Googling brands that are similar to yours. This lets you choose exactly how you want to be found on Google and shape your social media content to reflect it.
In addition, active social media accounts allow you to share your website URL, your most recent blog post, and any other web page you’d like people to see. Running a special? Post it to social media and your connections will see it and be easily directed to it!
7. Keep Close Tabs on Your Competition
Knowing what your competition is doing will help you craft a marketing strategy to put your business above theirs. Marketing strategies can constantly be revised and re-crafted and what better way to increase your brand engagement than by making sure that your marketing efforts are the most creative and beneficial for the consumer.
8. Share Content Faster and Easier
There’s no longer a need to shoot a commercial or wait until the next month’s issue of a local publication is published to tell your customers what is happening. Whether posting live videos and photos from events or sharing new products and specials, your audience and customers will know the second you hit “Post.”
9. Geotarget Your Content
Geo-targeting is a great way to send your message out to a specific audience based on location. Social Media platforms like Facebook and Twitter have ways that allow you to reach a very specific city, state, or country based on your target and content.
10. Build Lasting Relationships
Social media is great for getting your content out but simply pushing sales is not the main goal of social media for businesses. Having a social media brand account that interacts and is engaging with the consumer is the key to success. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
Are you ready to put your business on the map with the use of social media? Contact the ladies at White Water to see what we can do for you!