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Don’t Zuck It Up!

#KeepInstagramChronological The great “Insta-freakout” of 2016 was unleashed this morning by a slew of celebrities, bloggers and social media aficionados (such as myself) after they alerted followers to turn on post notifications for future access to their...

Tweeting in Times of Crisis

With recent terrorist attacks at the Brussels Airport and Maelbeek Metro Station in Belgium, it’s yet another instance to the importance and strength of social media platforms. Social media allows us to be instantly updated of events around the world by simply...

How to speak “Social Media”

Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language. Here is a quick guide...

How social media changed in 2014

When we look back at 2014 through a social media lens, it may go down as the year social media went all-in on mobile. Sure, social media platforms have been available on mobile devices for years now, but this year 40 percent of users accessed social media on their...

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