The great “Insta-freakout” of 2016 was unleashed this morning by a slew of celebrities, bloggers and social media aficionados (such as myself) after they alerted followers to turn on post notifications for future access to their photos, videos and messages.


Instagram announced this month it is planning to move from a reverse chronological feed to an algorithmically-based timeline, with the hope that it can help users keep up with the people they care about the most. Instagram, in a post wrote that “people miss on average 70 percent of their feeds.”  From what we heard, those changes aren’t coming for a while, though, so we can all calm down, for now.

If you want to make sure you don’t miss any posts, turn on notifications by going to your faves Instagram page, click on the three dots in the top right hand corner of the screen and click “Turn on Post Notifications”.

While getting your followers to switch on notifications is a surefire way to ensure they see your posts, this may be a hard sell – because it gets annoying FAST when everyone on your newsfeed is asking you to do this exact same thing.

In the long run, a better way to ensure that your posts still get seen is to work with Instagram’s algorithm rather than against it, and convince it that people want to see and engage with your posts.

Here are a few of my tips to make your Instagram succeed:

  • Keep the social in Social Media: engage with other posts, comment, share, like, and follow people who are interested in you.
  • The hashtag is NOT dead: create strategic hashtags for your brand and use valid tags which reflect the demographic you are trying to reach. Plus check out the trending tags and try to mesh them into your posts to reach a larger audience.
  • Analyze your posts:  If you notice that one post is doing amazing with tons of likes, shares and comments, and another isn’t, then you know what your audience is seeking from you.
  • Be consistent in what & how your posting: People like being able to gauge what your page is about pretty quickly, so have fun with your page and treat your Instagram like a curated collection of your life.

Follow me and let me know what you think!

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