Facebook this morning launched a new app designed to make it easier for businesses to manage their pages and profiles across Facebook, Instagram and Messenger in a single place. The app, Facebook Business Suite, combines access to the business’s key updates and priorities, and offers a way to draft and schedule feed posts for both Facebook and Instagram, view insights and create ads.

To use the new app, business will first need to link their Facebook and Instagram business accounts, if they hadn’t already.

Once logged into Facebook, the Business Suite can be accessed on the desktop at business.facebook.com. On mobile, users of the existing Pages Manager App will see an option to join Business Suite instead. The app will also become available as a standalone download for both iOS and Android.

Created for small businesses, it will later be available to any business on Facebook. However it’s clearly intended for small business and focuses on simplification of content management across Facebook and Instagram.

The benefits of the new Facebook Business Suite include:

  • Save time – Post to Facebook and Instagram at the same time and manage posts in one place to stay connected to both communities
  • Stay up-to-date – Get all of your Facebook and Instagram messages, notifications and alerts in one place so you can stay up to date and respond to all of your customers more easily
  • Analytic results –  See what’s working with Facebook and Instagram insights and learn what your customers are looking for

Earlier this year, CEO Mark Zuckerberg highlighted how the company has taken steps to support small businesses during the COVID-19 pandemic, as well as the products it’s developing for small businesses. Small businesses that have already invested in their digital presence, he said, “are increasingly viewing them as their primary storefronts. So we’re working on a number of ways to deepen this experience, helping people buy items and services directly within our apps… Overall, though, our business depends on the success of small businesses, so this is a moment where we feel that we’re well positioned to be champions for small business’ interests and supporters of important infrastructure that they’re going to need in order to move online.”


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