Ultimate Checklist for Email List Growth

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Promote your newsletter or email list on social media channels by sharing links to your landing page or lead magnet. Pin a post to the top of your social media pages and ask them to join your newsletter or feature your lead magnet. You can also link your CTA button on your Facebook or LinkedIn page to your sign up form.
Create a Lnk.bio landing page to make it easy for people to access all of your important links (including a link to sign up for your email list).
Collaborate with other businesses in your community or industry to cross-promote your email lists. Consider offering joint promotions or hosting a webinar together to generate new leads.
Run a contest or giveaway that requires participants to subscribe to your email list for a chance to win.

BUILD MOMENTUM: CHECKLIST

Use a variety of different tactics on different channels: Mix and match tactics and channels, such as including embedded forms on your website while running a giveaway on social, and a lead magnet ad on Google. Be sure to test each method to see which works best and focus on those.

Seamlessly capture and manage email addresses collected from various sources with integrations like ecommerce (Shopify, WooCommerce, Etsy) and CRM (Microsoft, Google, Salesforce) to ensure your lists are synced and up-to- date across multiple tools.

Make sure your emails are optimized for deliverability, engagement, and conversions by using engaging subject lines, valuable content, and clear calls to action.

Utilize your segmentations and subscriber information to personalize emails by name, content, shopping habits, and more. You can send a welcome email or series based on interactions to retain subscribers, get more information, and ask them to connect in other ways (like social media).
Remove or re-engage unengaged subscribers: Maintain your list and keep it healthy by removing or re-engaging unengaged subscribers and automatically removing bounced emails.

Add a prominent sign up for your website to make it easy for your visitors to subscribe to your list. Be sure to make signup easy — a simple name/email should suffice. You can always ask for further information in future interactions.

Leverage your events and in-person interactions. Create and display QR codes on your marketing materials that link to a sign-up form. Or, implement text-to-join functionality to encourage opt-ins via a simple text message.
Add an email list opt-in to your checkout process: If you are selling online, be sure to include an email list opt-in check box to your checkout process.
Take advantage of sign-up applications: Use an app on your phone or tablet to encourage signups in person such as at events, trade shows, and in your office or store.

See how we, in partnership with Constant Contact can help you grow your email list, click here to learn more or contact us today for a complimentary consultation.

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